# Rule-based items recommendation

Association rules materialize an implying relationship between the antecedent and consequent itemsets. Thus, they can be used for simple item recommendations.


> Rule example: Purchasing mushroom implies purchasing onion : 
> ![rule_example_2.png](kIVDePk1Ug3L)

The **Market Basket Analysis** solution can propose items recommendations to your customers, based on their transactions history, thanks to the flow zones [repeat_purchase_recommendations](flow_zone:cSRQcI9) and [cross_sales_recommendations](flow_zone:X2Yv1zo) ([Learn more about the project's structure](article:5)).

Once the items that are eligible for recommendations are computed, you can propose them to your customers through **marketing campaigns** or **online item recommendations**.

