# Definition

The transactions' context is related to all other details, unrelated to the items, that can be collected at the time the transaction is completed. It can involve multiple dimensions, among which: 

- Shops' attributes: 
  - The shops' location: its belonging city, region, country ...
  - The shops' category: small shop, supermarket, hypermarket, ...
  - Other shops' attributes.
  
- Customers' attributes: 
  - The customers' origin: city, region, country ...
  - The customers' age category. 
  - The customers' segment (if you already have a customer segmentation project).
  - Other customers' attributes.
  
 - Business information: 
   - Promotion period.
  
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